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What should telcos prioritise in your value-added service (VAS) offering?
Value-Added Services (VAS) are essential tools for telecom operators to differentiate themselves in a competitive market. With increasingly diverse customer needs, bundling the right services alongside core connectivity offerings can drive higher ARPU (Average Revenue Per User), improve customer satisfaction, and reduce churn. But with so many options, how do you decide which VAS offerings to prioritise?
This guide explores what telecom providers should focus on in their VAS offerings, particularly in areas like cybersecurity, healthcare, and AI-driven self-supporting networks.
You'll find this content useful if:
You’re working across product, data, or innovation within an ISP or mobile operator, and are looking to better understand and support your existing customer base, while attracting new subscribers.
What's covered:
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Understanding customer needs and tailoring bundles to address customer preferences
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Should cybersecurity be sold as a VAS or be part of the connectivity bundle?
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Assessing the importance of security as a VAS
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How to prioritise budgets and identify lucrative verticals
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Creating category differentiation and additional revenue streams
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How AI brings providers closer to zero-touch self-supporting networks as a value-add